Unsurpassed in Experience

For over 15 years KESSKO has invested in research and development of the diabella programme. A regular exchange of experiences with diabetics associations, the expertise of metabolic clinics, and advice from nutritional scientists have safeguarded this concept. And all these have combined to give KESSKO a lead that is unassailable.

Guaranteed Product Quality

KESSKO not only selects the best raw materials for the manufacture of diabella products, but also ensures - by means of careful processing - that all the dietetic-physiological requirements of a product designed for diabetics are strictly adhered to.

Fastest Routes

Thanks to the countrywide KESSKO distribution network and its own “keep-fresh” warehouses you will receive all diabella products within the shortest possible time.

Unique Diversity

The diabella programme caters for every desire. This unique, complete programme for diabetics offers you more than 80 products for the creation of over 200 lines suitable for diabetics; from fine dough-based pastries and dairy-cream specialities, desserts and ice-creams, to sweets and chocolates, plus a growing selection of freezer pastries.

Optimum Safety

With diabella there is no experimentation. KESSKO’s many years of experience and extensive test procedures will give you complete confidence during any official controls, and your customers the guarantee of a dietetic product which meets all diet regulations.

Comprehensive Service

The comprehensive diabella recipe folder with precise working instructions saves you time and guarantees an analysis-perfect end result. KESSKO’s individual analysis service supports you if you want to offer your customers your own diabella creations.

Sales Support

The diabella programme offers complete all-round service with a variety of advertising material:

• Stickers for windows and counters
• Table tent cards
• Brochures for your customers
• Leaflets to start sales promotions
• Pastry flags
• Cake cases
• Analysis tent cards
• Stickers for ready-packed goods
• Master copy for advertisements

Complete Promotional Service

If you would prefer it, you can plan and advertise your market presence in conjunction with KESSKO. For example, experienced promotional teams and nutrition experts will inform customers at your establishment of the quality and diversity of your diabella specialities.

Seasonal Sales Promotions

KESSKO runs seasonal sales promotion campaigns specifically aimed at involving the end user. Thus over 8000 customers participated in the lottery accompanying the last sales promotion for diabella Stollen.

Effective Training, both Basic and Advanced

Intensive one-day seminars culminating in a diploma from KESSKO, provide the necessary expertise for creating dietetic products. Special courses for sales personnel ensure that your customers will get well-informed advice. With the manufacturer’s guarantee you are able to demonstrate to your customers that you take their requirements seriously and that you have an appropriate product selection available for them.

Countrywide Advertising

With eye-catching advertisements and leaflets inserted in various diabetics periodicals, KESSKO ensures that the diabella brand name is well-known throughout the country, thereby increasing demand. There is also intensive co-operation with the German Diabetics Association and its regional self-help groups.

Focussed Information

diabella promotes personal contact with the target group. Presentation stands at many diabetics trade fairs offer opportunities to sample diabella products and to receive detailed information on the diabetics-suitable selections available from bakers and confectioners. In recent years over 20,000 diabetics have visited the diabella product demonstrations.

Optimal Acceptance

The uncompromising focus of diabella on safety, selection and freshness enjoys the full approval and support of diabetics associations. Particular emphasis is always placed on the wonderful taste of diabella products, which  - in contrast to many other lines offered by the industry - is indistinguishable from the finest of “normal” pastries. Another plus for diabella.